Thursday, 3 March 2016

Is Media Common Sense? A Media Literacy Perspective

How many times have you believed information seen or heard in the media and argued it was right and then come to find out that it was false?
Weebly. (ND). [Graphic illustration March 3rd, 2016]. Unit 5- Media literacy: The power of the media. Retrieved from
 
            Media is prevalent everywhere in our external environments and can be interpreted in many different ways. Mass media influences ones development of characteristics and is widespread within many readings, issues, videos and images presented in the classroom (Redmond, 2015). It is a way of portraying dominant knowledge and representing certain issues, so I question if it is common sense. Media has a great influence on thoughts, beliefs and worlds views and because of that, media literacy is an important aspect of 21st century education. In order to teach individuals how to view media by looking past the dominant common sense knowledge, media literacy should be implemented. Media literacy is “the ability to access, analyze, evaluate, and create texts in all forms” (Redmond, 2015, P. 10). The video below further explains the meaning and importance of media literacy.
 
CMFRPhilippines. (2014 October 10th). What is Media Literacy. Retrieved from https://www.youtube.com/watch?v=q8ntNPXQnS0

                As today’s society is growing in the use of technology, it is important to target media within the class. Media literacy could be taught implicitly through students searching Information and Communication Technologies (ICTS) to emphasize and explore false beliefs that are advertised (Redmond, 2015). Exploring false beliefs is important because it puts great emphasis and connection on real world issues and concepts that are being taught with the distortions of what media is showing or saying. By doing this, students can become critical thinkers and advocate for change in society.

                However, even though media literacy is important within the classroom, many conflicting policies and ideologies come into effect when implementing it. The Common Core State Standards (CCSS) is a text that helps teachers implement media literacy within the classroom in order to develop students who are 21st century literate (Redmond, 2015). However, the No Child Left behind Act tires to promote equality within the class, but discourages and comes into disagreement with print and non-print texts that try to encourage media literacy, and critical thinkers (Redmond, 2015). The No Child Left behind Act sets standards for narrowly focused testing, reading and writing, rather than the exploration and interpretation of ones environments. Below are Category Example Statements from Redmond (2015) findings that The No Child Left behind Act fails to recognize and discourage. These statements emphasize the importance of media literacy within the classroom.

“Integrated Model of Literacy

    Using images, sounds, and videos to communicate your ideas is important and it is becoming a more and more important way of communicating (Travis, 1-1).
    .. .what media literacy tries to do, just like you do with actual literacy; we try to break it down. We try to slow it down... (Tamara, I—1).
    Kids have a way to talk about literature. It is a part of how we educate children. But they never break it down or slow it down or talk about it for media. Media kind of just happens to you (Tamara, 1-1).

Developmental Perspective

    This is a perfect age because they're skeptical. They are shifting their ideas (Lisa, 1-1).
    We are kind of trying to play catch up with the amount of stuff they see that is not developmental^ appropriate (Tamara, I-1)

Socio-Cultural Perspective .

    You really need to question what the ulterior motive is of pretty much any media that's gonna come in your face (Tamara, 1-1)
    The goal is for kids to become critical viewers of media, and, in that, critical consumers (Tamara, i-1).
    The first day we say "all media is constructed'' and it's constructed to elicit... it's either after your money, power, or your emotion. There is something that they want and they are going to contrive to get it in some way. And [students] may go along for the ride and say: "That's great. I'm happy to be entertained by that," or they may say: "But I know what you're doing." And I think that's really what we want kids to end up with. Where they say: "You know, that's an interesting thing you just did" (Lisa, 1-1)” (Redmond, 2015, P. 14).

In the end, media literacy has value and should be understood as a way of integrated literacy, valuing students, and become committed to new 21st century education and skills (Redmond, 2015). As a student Judy from Redmond (2015) states, “We talk about stuff from outside of school, sort of. We talk about the media and all the different brands and how they put them in movies. We also talk about, like, celebrities, and stuff like that— things that we can relate to or know a little bit more about and are a little bit more interested in than, like, science or something. (Judy, class discussion, 12/17/2010)(Redmond, 2015, P. 15). This quote emphasizes, not only do teachers use media literacy to develop 21st century literate students, but also students remember and enjoy media literacy within the class as they can connect to it

 

 

 
 

References

Redmond, T. (2015). Media literacy is common sense- Bridging common core standards with the media experiences of digital

learners. Middle School Journal.

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